The global fur industry has undergone radical change: over the past ten years, the number of animals on fur farms has dropped from 140 million in 2014 to 20.5 million in 2024.
Not long ago, fur was seen as a sign of status and wealth. But today the situation has changed dramatically. Animal-rights advocates played a major role, as did shifts in the stance of the biggest fashion houses: Gucci, Armani, Prada, Chanel and other brands openly announced a move toward animal-free materials. In response, a number of countries adopted laws restricting or fully banning fur production and sales. The industry’s collapse accelerated during the Covid-19 pandemic: it became clear that minks are susceptible to the virus and can transmit it to humans. That became a strong argument for closing many farms.
However, the decisive factor was a shift in public attitudes. Fur lost its prestige and became a symbol of an ethical problem. Modern technology offered an alternative — faux fur, which looks and feels no worse than the real thing. As a result, demand for 'ethical fashion' is growing, and consumers are increasingly choosing sustainable options. This is not only a victory for animals, but also an example of how values and technology together are shaping the new future of fashion.
