New scientific studies show that reading fiction helps people cope with loneliness and support brain health — more effectively than digital technologies and chatbots. The World Health Organization calls social isolation a global problem: up to a quarter of older adults and up to 15% of teenagers experience it.

Studies in the UK and the US have shown that reading reduces feelings of loneliness, develops empathy, improves sleep quality and mental health. More than half of respondents feel more connected to society when they read books. Neuroresearch confirms that reading activates areas of the brain associated with social thinking and emotional sensitivity. In older adults, regular reading reduces the risk of dementia by 35%. And for children, an early reading habit improves cognitive abilities, mental health and social skills.

In a world where even loneliness is being treated with algorithms, books remain an unusually lively and effective tool. It is no surprise that book clubs are regaining popularity — as a quiet but powerful alternative to digital noise.